Продуктовый маркетолог

EMCD is a large crypto ecosystem that provides secure and scalable infrastructure products, including a global mining pool, wallet, savings products, and B2B payment solutions for individuals and businesses.

• Own Performa's positioning, messaging, and competitive differentiation;
• Shape the product narrative, test hypotheses, develop ICP profiles, refine value propositions, and run messaging experiments;
• Lead GTM planning and execution for new features, client segments, and market entries;
• Drive and manage demand generation campaigns end-to-end;
• Build and maintain the full sales enablement kit including decks, battle cards, objection guides, and one-pagers;
• Produce funnel content such as whitepapers, case studies, landing pages, and product briefs;
• Manage social media content and presence in B2B crypto/fintech channels;
• Manage the Performa website, update landing pages, and build new pages using AI-assisted tools;
• Partner with PR, ORM, and SEO teams to align narratives;
• Establish feedback loops with Sales, BD, and account teams.

• 3–4 Years of B2B product marketing experience, including at least 2 years in a startup or early-stage company;
• Deep domain background in crypto, fintech, or payments infrastructure;
• Hands-on experience owning both strategy and day-to-day execution;
• Proven ability to build positioning and GTM from scratch;
• Experience running demand generation campaigns independently;
• Ability to manage and update websites, create landing pages, and work with CMS or code-based tools;
• Strong writing and storytelling skills;
• Experience working directly with product and sales/BD teams;
• Russian language proficiency;
• English at B1+ level or higher;
• Nice to have: Claude Code or similar AI coding tool experience, proficiency with AI tools for content and research, experience with B2B automation and lead gen tools like Clay, Apollo, or HubSpot, experience in high-growth crypto markets such as CIS, MENA, LATAM, or APAC.

• 100% Paid vacation and sick leave;
• Opportunity to build and own the marketing function from an early stage;
• Direct impact on product growth, positioning, and business strategy;
• International team of professionals.