product marketing lead

WhiteTech provides white-label and SaaS solutions for the financial ecosystem, including EMI, PSP, e-commerce, and open banking platforms. The company also develops a secure and compliant CS2/CS:GO skin gambling and casino platform.

• Lead and grow the Product Marketing function with a hands-on approach;
• Develop marketing strategies for B2C products and B2B platform features;
• Contribute to product mechanics and design with market-tested enhancements;
• Structure effective partnerships with traffic acquisition partners;
• Create positioning and unique value propositions;
• Collaborate with product, design, and development teams;
• Monitor KPIs including conversions, engagement, and retention;
• Generate, validate, and prioritize hypotheses for A/B tests and funnel improvements;
• Optimize conversion across key funnel stages;
• Initiate changes to increase user engagement and retention;
• Synchronize marketing activities with the product roadmap;
• Plan marketing launches and entry into new markets;
• Conduct market, competitor, target audience, and customer development research;
• Define product positioning, messaging, and value propositions;
• Collect feedback and analyze analytics to monitor feature adoption and customer engagement;
• Utilize AI tools to accelerate research, ideation, and execution;
• Report on the effectiveness of initiatives and promotion results.

• 6+ Years of experience in Product Marketing, Product Growth, or Management within a high-growth B2C tech startup in the iGaming/Gambling industry;
• Proven expertise in the Online Gambling, iGaming, and CS2/CS:GO skin gambling ecosystem;
• Successful experience in launching products, creating GTM strategies, and implementing marketing initiatives;
• Experience setting up collaborations with Counter-Strike streamers;
• Proven experience in growing a start-up toward a market leader position;
• Experience working in start-up environments with rapid iteration cycles;
• Hands-on experience building and scaling marketing processes from the ground up;
• Knowledge of the entire product lifecycle from ideation to launch;
• Solid understanding of digital marketing principles, user acquisition funnels, retention loops, unit economics, and key metrics;
• Strong data analysis skills with the ability to turn data into stories and actions;
• Passion for gaming, esports, and the CS2/CS:GO community;
• Fluency in Ukrainian or Russian;
• Proficiency in English for technical collaboration;
• Ability to work within the CET/EET time zone;
• Nice to have: Experience leading or mentoring PMM teams or cross-functional squads.

• Competitive compensation package;
• 19 Business days of flexible Paid Time Off (PTO);
• Values-driven culture with a friendly and supportive work environment;
• Opportunity to participate in conferences and community events.