marketing specialist

Social Discovery Group operates a global portfolio of social entertainment platforms designed to connect people online across different cultures. The organization focuses on solving loneliness and isolation by transforming virtual intimacy through various digital products, including brands like Dating.com, DateMyAge, EuroDate, Dil Mil, and Cupid Media.

• Own the ad monetisation strategy and execution across web and mobile apps;
• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements;
• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue;
• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements;
• Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads;
• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies;
• Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts;
• Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes;
• Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience;
• Work with Data to build reporting dashboards and monitor key ad monetisation metrics;
• Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners;
• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management;
• Provide weekly reporting, insights, and recommendations to leadership.

• Advanced hands-on experience with Google AdMob and Google Ad Manager;
• Expertise in app ad mediation setup and optimisation including bidding and waterfalls;
• Proficiency in web ad monetisation including ad units, line items, and programmatic demand;
• Deep understanding of ad metrics such as fill rate, eCPM, CTR, ARPDAU, and no-fill rate;
• Experience with banner, interstitial, native, and rewarded ad formats;
• Knowledge of consent management, GDPR/CCPA, and privacy requirements;
• Understanding of SDK implementation, QA, and debugging tools;
• Ability to write clear implementation requirements for Engineering;
• Reporting and analysis skills using tools like Looker, Tableau, Power BI, or BigQuery;
• Experience running A/B tests or controlled experiments;
• Understanding of subscription business models and balancing ad revenue with user retention;
• Nice to have: Experience with Excel.

• 28 Calendar days of vacation per year;
• 7 Wellness days per year;
• Referral bonuses up to $5000;
• 50% Payment for professional training and international conferences;
• Corporate discount for English lessons;
• Health benefits: corporate insurance or up to $1000 gross per year for medical expenses;
• Workplace equipment reimbursement up to $1000 gross every 3 years;
• Internal gamified gratitude system for bonuses and merchandise.