marketing analyst

Kodland is an EdTech company that provides online programming and digital skills education for children.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Analyze traffic performance across acquisition channels and sources to surface optimization opportunities and growth drivers;
• Build and improve attribution models, lead scoring frameworks, and traffic quality assessment approaches, including MTA and MMM;
• Measure creative effectiveness through performance analysis, A/B testing insights, and identification of key drivers impacting campaign results;
• Lead a small analytics team of 2–3 people by setting priorities, mentoring, and improving team workflows;
• Partner with Performance, Product, and Growth teams to align analytics with business decisions.

• Strong SQL skills including window functions, CTEs, and complex data transformations with 3+ years of commercial experience in analytics;
• 1+ Year of experience specifically in marketing analytics working with digital marketing data, channels, and performance metrics;
• Solid background in digital marketing analytics including CAC, LTV, ROI, conversion funnels, and attribution models;
• Basic Python proficiency for data cleaning, automation, and ad-hoc analysis;
• Experience with BI tools such as Tableau, Power BI, or Looker;
• Experience in people management including 1-on-1s, PDPs, mentoring, and performance management;
• Nice to have: familiarity with Google Analytics, Yandex Metrika, or other web analytics platforms, hands-on experience with Facebook Ads Manager or Google Ads, background in EdTech or other web product companies.

• Competitive salary package;
• Flexible work schedule;
• Professional development and learning opportunities;
• Office in Belgrade or remote work option.