head of user acquisition

Social Discovery Group operates a global portfolio of social entertainment platforms designed to connect people across different cultures. The organization focuses on solving issues of loneliness and isolation by transforming virtual interactions into accessible social experiences through various digital products.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage performance media buying in Meta and TikTok for web products;
• Achieve key business metrics including EI, VS, CPA, and ROI;
• Scale acquisition while maintaining or improving efficiency;
• Launch and validate new hypotheses to grow marketing channels;
• Build fast testing and data-driven decision-making processes;
• Identify new growth opportunities and challenge existing acquisition approaches;
• Collaborate with analytics, product, automation, and creative teams;
• Implement automation workflows and contribute to the development of automation projects;
• Ensure a high KPI achievement rate across the team.

• Deep expertise in performance media buying on Meta and TikTok;
• Proven experience managing acquisition for web products;
• Experience scaling large advertising budgets while maintaining efficiency;
• Strong understanding of key metrics: CPA, ROI / ROAS, LTV;
• Experience building and managing funnels from creative to landing page;
• Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers;
• Experience working with analytics, attribution, and BI tools;
• Understanding of acquisition automation including rules, APIs, bulk changes, and alerts;
• Ability to manage teams of media buyers and establish effective testing processes;
• Experience in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

• 28 Calendar days of vacation per year;
• 7 Wellness days per year;
• Referral bonuses up to $5000;
• 50% Payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits: corporate medical insurance or compensation up to $1000 gross per year;
• Workplace organization: equipment provision in offices or reimbursement up to $1000 gross every 3 years for remote setups;
• Internal gamified gratitude system for merchandise and activities.