Директор по маркетингу

JetBrains creates professional software development tools that automate routine tasks to help developers increase productivity and creativity. The company serves over 11 million users, including a significant number of Fortune Global Top 100 enterprises.

• Develop and execute a marketing strategy for the B2B and Enterprise customer segment;
• Plan and execute campaigns targeted at the focus segment, including digital, offline, online events, and PR;
• Plan and execute account-based marketing strategies for specific enterprise accounts;
• Participate in sales enablement activities in collaboration with sales, customer success, and resellers;
• Oversee the marketing narrative for B2B and Enterprise personas and coordinate content production;
• Design, implement, and improve the lead generation pipeline in cooperation with the marketing automation department;
• Act as an advocate for the B2B and Enterprise customer segment across the organization;
• Collaborate with the Market Research and Analytics team to conduct market research;
• Ensure a cohesive approach to targeting and serving B2B and Enterprise customers by working with sales, product marketing, and leadership teams;

• Excellent knowledge of the B2B and Enterprise customer segment;
• Successful experience marketing software or SaaS products to B2B and Enterprise customers;
• Understanding of the software purchase process, decision-making personas, and decision-making processes;
• General understanding of differences between industry segments and cultures regarding marketing approaches;
• Ability to work efficiently in a distributed team without direct supervision;
• Strong analytical skills and data-driven mindset;
• Attention to accuracy and detail;
• Excellent organizational and prioritization skills;
• Entrepreneurial drive with an appreciation for user experience and business aspects;
• Excellent spoken and written English;
• Good communication and teamwork skills;
• Nice to have: Bachelor’s degree or 5+ years of experience in B2B Marketing, Business Development, or a related discipline, experience in building and leading multi-role marketing teams, familiarity with JetBrains products or similar vendor products, prior experience in IT companies or a technical background.

• Relocation support is available.