CRM Manager

Inktech is an international product software company that develops innovative solutions for the iGaming, FinTech, and Payments industries. Since 2017, the organization has been building and launching its own software products and services for the global market.

• Develop and execute activation, retention, reactivation, and win-back strategies to increase user engagement, product usage frequency, and long-term retention;
• Design and optimize lifecycle journeys including onboarding, activation, engagement, churn prevention, and reactivation scenarios;
• Manage user communications across email, push notifications, in-app messages, SMS, messengers, and chatbot channels;
• Launch, monitor, and optimize regular, trigger-based, and segment-driven campaigns while transitioning toward automated workflows;
• Formulate, prioritize, and validate retention hypotheses through experimentation, A/B testing, control groups, and uplift analysis;
• Lead bonus and motivational campaigns, define segmentation requirements, advocate retention priorities with product teams, ensure compliance with Responsible Gaming policies, and manage a small team.

• 3+ Years of experience in retention and lifecycle marketing;
• Strong experience managing lifecycle communications across various channels;
• Ability to analyze user behavior, identify friction points, and validate initiatives through business impact;
• Experience building user segmentation frameworks and conducting A/B tests;
• Expertise in designing and evaluating bonus, loyalty, and motivational campaigns;
• Ability to collaborate with Product, Analytics, CRM, Marketing, and Development teams;
• Nice to have: Experience leveraging AI-powered solutions, automation platforms, and advanced CRM technologies.

• High salary with performance bonuses and salary revision;
• Work schedule: Mon-Fri (9h with 1h lunch break), flexible start 8:00-10:00;
• 24-Days holiday leave;
• Office with first line seaview;
• Corporate English and Greek lessons;
• GYM and SPA in the office;
• Corporate meals;
• Eventful corporate life;
• Relocation support is available.